version 2 Other/Verse
2026 Scroll ↓
Visual edoc
How Other/Verse looks, moves and speaks. One rule runs through all of it: turn one thing over.
other / verse
"other/" in magenta serif, "VERSE" in tall plum capitals turned 180°. The slash is the hinge between the two sides.
Primary · on nightPrimary · on creamPrimary · on pinkDO Keep VERSE turned over
It never reads right way up. That's the whole idea.
DO Go cream when it's small
On night at header size, VERSE can switch from plum to cream so it stays readable.
DON'T Recolour "other/"
It's always magenta. It's the one thing that never changes.
DON'T Put it on busy photos
Use a night scrim first, or put the logo on a flat colour.
Neon after dark
Night is the room. Magenta is the flag. Lime is the spark, so use one per view. Click a swatch to copy it.
Tall, soft,
plain, stamped
Four families, four jobs. All free on Google Fonts.
Sober is sexy.
One word per composition is turned 180°, and it's always the word that carries the twist. Hover any flipped word on the site and it spins a full turn.
DO Flip one word
The one with the punchline. Type it backwards in the source so it reads correctly after the turn.
DO Keep it readable for everyone
Hide the reversed text from screen readers and give them the real word.
DON'T Flip whole sentences
If everything is upside down, nothing is.
DON'T Mirror instead of turn
It's a rotation, not a reflection. Never use scaleX(-1).
One flag each
Every series gets its own accent colour and one texture. The wordmark and type stay the same.
Swap
Party
Lupatu balle in Latvian. Lime flag. Cut-out ransom letters, borrowed from the swap poster. ▶▶ VCR arrows.
Sober
is sexy
Pink flag. Heartbeat line and redacted details until launch.
80's
disco
Magenta flag. CRT screens, scanlines, a neon grid floor.
Turn, pop,
drift, tick
Everything moves a little. If someone has reduced motion turned on, it all stays still.
Turn
Things turn over, they don't slide. Hover the V.
Pop
Letters jump when you touch them.
Drift
Colour moves slowly behind everything.
Tick
Tapes cross the page and never stop.